Stella Artois expenses bar tabs as part of World Cup on-premise push
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
With many matches taking place during standard U.S. working hours, the AB InBev brand is helping consumers find workarounds to avoid missing games.
