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Stay visible in the era of AI search

Fast Company 23 July 2026 3h ago
Stay visible in the era of AI search
57
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
It used to be “I’ll Google it.” Now, many people just ask their LLM of choice. They type their question, and they get their answer without ever visiting a website. In fact, more than 80% of searches now end without a click. It is a fundamental change in how companies get discovered, and how a company navigates this change determines whether it’s visible or invisible. THE END OF THE RANKING ERA For
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