Starbucks’ South Korean staff to receive history lesson after ‘Tank Day’ blunder
Culture Index
Score Breakdown
Relevance
0/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Starbucks stores across South Korea will close for half a day next week for staff to attend a history lesson following a promotional campaign gone awry, the coffee giant said on Monday. Starbucks Korea, with more than 2,000 stores nationwide, found itself embroiled in public uproar last month when it ran a “Tank Day” promotion evoking a deadly military crackdown on a 1980 pro-democracy uprising. T
