Starbucks pilots TikTok program for boosting employee-generated content
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.
