Starbucks' new tiered rewards program is drawing in more value-conscious shoppers
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Early data shows the coffee chain's new 60-star redemption option has become its most popular, with more than a quarter of all redemptions opting for $2 off
