← Back to feed Brand & Business

Starbucks Korea’s ‘Tank Day’ blunder sparks personal apology from Shinsegae boss

South China Morning Post 26 May 2026 7h ago
Starbucks Korea’s ‘Tank Day’ blunder sparks personal apology from Shinsegae boss
67
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Shinsegae Group chairman Chung Yong-jin on Tuesday apologised to the public in person, eight days after Starbucks Korea, run by the conglomerate, sparked controversy with its “Tank Day” marketing event, which critics say inappropriately referenced South Korea’s pro-democracy movement of the 1980s. “Regardless of the reason, the fact that we have hurt the hearts of our citizens carries a heavy resp
Read Full Article → South China Morning Post ↗