Starbucks Korea Fires CEO After ‘Tank Day’ Tumbler Campaign Stirs Boycott Calls
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Starbucks Korea has pulled its controversial ‘Tank Day’ campaign after customers accused it of invoking painful dictatorship-era memories.
