Starbucks Japan Turns Its Menu Into Blind Box Collectible Plush Charms With the "Joyful Capsule" Series
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Starbucks Japan is stepping into capsule-toy territory for the first time with the Starbucks Joyful Capsule, a run of palm-sized plush charms shaped like the chain's most recognizable menu items. Sold through blind capsules under the concept "Starbucks Charm with Warmth," the collectibles arrive August 2, a date the company marks as the anniversary of its arrival in Japan.The concept plugs directl
