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Starbucks Japan Turns Its Menu Into Blind Box Collectible Plush Charms With the "Joyful Capsule" Series

Hypebeast 29 July 2026 10h ago
Starbucks Japan Turns Its Menu Into Blind Box Collectible Plush Charms With the "Joyful Capsule" Series
61
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Starbucks Japan is stepping into capsule-toy territory for the first time with the Starbucks Joyful Capsule, a run of palm-sized plush charms shaped like the chain's most recognizable menu items. Sold through blind capsules under the concept "Starbucks Charm with Warmth," the collectibles arrive August 2, a date the company marks as the anniversary of its arrival in Japan.The concept plugs directl
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