Starbucks draws its Christmas campaign by hand, one cup at a time
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Starbucks has turned its Christmas cups into a stage for a tiny band of hand-drawn musicians in “Perfect Harmony”, a festive campaign created with Anomaly. Artist Geoff McFetridge drew every element of the animated world by hand using Sharpies on Starbucks cups. Returning for a second consecutive year, he also created the illustrations for the […]
