Starbucks, BEAMS, and Tomica Connect for a Co-Branded Lifestyle Collection
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
SummaryStarbucks and BEAMS expand their lifestyle project with a new Tomica collaborationThe collection highlights a custom miniature Mitsubishi Fuso Canter truck and graphic apparelThe range arrives
