Staples’ CMO on introducing a Hard Button amid bigger B2B push
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.
