Spotify rewards fans for ripping down its posters
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Spotify has turned a decades-old bit of fan behaviour into part of its latest Fan Life brand campaign, making street posters tearable so music fans can take one home. The posters feature perforated sections designed to be ripped away, with a handful of artist-signed versions hidden among them. It is a nice reversal of the […]
