Spotify is morphing into a one-stop-shop. Why its latest move makes a lot of sense
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
8/15
Depth
4/15
5-Axis Cultural Radar
Starting today, you can use Spotify to knock out a 10-minute Pilates session, a weighted glutes circuit, or a bit of morning yoga. The music platform just announced its first foray into the fitness world (not counting the 150 million user-generated playlists on the app, of course). Under the new “Fitness” section, all users will be able to access a library of content, including follow-along videos


