Spot & Tango is making a $3.5M bet on brand marketing after years of spending $0

This year, dog food brand Spot & Tango is funneling $3.5 million into top-of-funnel marketing, an effort that spans from out-of-home ads to connected TV to events. It's a notable shift from last year, when the brand spent effectively $0 on top-of-funnel marketing.