Sports merch that’s cute? It exists
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
In 2021, newly relocated to San Francisco from New York City, Danielle Snyder Shorenstein went with her husband to her first Golden State Warriors game. She wasn’t a sports fan, really, and especially not a Bay Area sports fan. “I identify as a New Yorker,” she says. Having owned and run a fashion and jewelry brand called Dannijo with her sister, Jodie Snyder Morel, since 2008, and looking around
