Sports Direct unveils ‘When Football Was Football’ TV ad for World Cup
Culture Index
Score Breakdown
Relevance
14/25
Freshness
18/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Sports Direct is today launching a new TV commercial for the World Cup under the title ‘When Football Was Football’, in partnership with retro football shirt supplier Score Draw, tapping into the growing demand for heritage kits and nostalgia.
