Sports Direct ad banned over ‘misleading’ RRP claim as Frasers presses for policy review
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The Advertising Standards Authority (ASA) has banned a Sports Direct product ad after finding that its £45 recommended retail price (RRP) and related saving claim misled consumers.
