Speedo makes a splash at the London Marathon
Culture Index
Score Breakdown
Relevance
9/25
Freshness
20/25
Authority
18/20
Brand Signal
10/15
Depth
5/15
5-Axis Cultural Radar
Speedo offered London Marathon runners a playful alternative, taking to the streets with a campaign suggesting the pool might be kinder than the pavement. As thousands of runners moved through the capital, the swimwear brand appeared at London Bridge with a cheeky poster carrying the line: “Swimmer’s knee? Never heard of it.” The message was […]
