Specsavers recruits Groove Armada to get Gen X to check hearing
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
Specsavers has launched The Testlist, billed as the UK’s first club guestlist series for the over 50s and unlocked entirely by a free online hearing screener. The campaign taps into research showing nearly three quarters of over 50s still attend live music events, with over a quarter going out as often as they did 20 […]
