Specsavers launches club guestlist with help from Groove Armada
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
Specsavers has unveiled a club guestlist series for the over 50’s. Consumers can get on the guestlist by taking part in the company’s free online hearing screener. The ‘TestList’ was devised by PR agency Golin Ketchun, in partnership with Specsavers in-house creative team, media communucations agency Manning Gotlieb and design consultancy Tangerine and is aimed...
