Specsavers evolves ‘Should’ve gone to Specsavers’ for first time in 22 years

Specsavers has unveiled a new global brand platform that evolves its famous “Should’ve gone to Specsavers” line for the first time in 22 years. The opticians and hearing care retailer said the new campaign is designed to broaden what customers associate with the brand, shifting the focus beyond routine eye tests and hearing checks to...