Sparkling wine brand turns the cork into proof of everyday wins
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
J.C. Le Roux, South Africa’s leading sparkling wine producer, partnered with TBWA\Hunt\Lascaris on a print and outdoor campaign that argues celebration shouldn’t be reserved for weddings and graduations. ‘Make a Thing of It’ is built around four close-up shots of a cork nestled inside a small, unglamorous win: a work celebration, a finished jigsaw puzzle […]
