South Korean army removes poster depicting controversial hand gesture
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
A common hand gesture in a South Korean army recruitment poster has prompted scrutiny of a little-known cultural sensitivity in the country. In the poster, a female model in a combat uniform poses with her hand resting under her chin. All quite innocent – except her thumb and index finger form a shape that many South Koreans associate with man-hating, according to The Korea Herald. The finger pinc


