South Korea’s hottest new bachelors are chip workers
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Baek, a 35-year-old manager at the South Korean semiconductor titan SK Hynix, was enrolled in Sunoo, a matchmaking company based in Seoul, a year ago. In a move typical of anxious South Korean parents, his mother signed him up, hoping to find a good wife for her son. Lately, says Baek (who asked to be…
