South Africa’s Old School Is Taking on the Global Athleisure Market
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The clothing startup is riding a wave of interest in throwback team jerseys and looking to break out of its home market through partnerships with sports giants such as the NBA.
