Sour Patch Kids tear into Oreo’s billboards
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
12/15
Depth
5/15
5-Axis Cultural Radar
Sour Patch Kids are making their UK advertising debut by destroying someone else’s ads. Created by VCCP, ‘Not As Sweet As They Look’ sees the sweets attack neighbouring Oreo posters in London and Bristol. Four special-build sites take the brands’ social media feud onto the streets, turning the Sour Patch Kids’ habit of roasting Oreo […]