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Sound & Sole: Lost Frequencies, Miss Monique, and NOVAH Lace Up the Tomorrowland WR1

Hypebeast 14 September 2026 17h ago
Sound & Sole: Lost Frequencies, Miss Monique, and NOVAH Lace Up the Tomorrowland WR1
61
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
There's a version of Tomorrowland that ends when the last set does — the grounds emptied, the stages struck, the weekend folded into memory. And then there's the version the festival has spent fifteen years building in the other direction: out past the gates, into fragrances and homeware and, now, footwear. The WR1 is the festival's first-ever sneaker, unveiled at Tomorrowland Belgium 2026 ahead o
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