SOREL’s New Ambler is the Cool Younger Sibling of the Iconic Caribou Boot
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Repackaging all of the DNA of the original fan-favorite Caribou, the adventure apparel brand has launched an innovative silhouette for the next generation: the Ambler.
