Sonos’ New Brand Story Aims to Win Back Trust Two Years After Botched App Update
Culture Index
Score Breakdown
Relevance
10/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos' history.
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