'Something's Off' — And That's the Point: Mowalola Brings Her Unapologetic Vision to Jordan Brand
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Summary Mowalola x Jordan Brand officially launches with the 'Something's Off' campaign shot by Norbert Schoerner.The collection expands on the previously teased Air Jordan 14 and new Air Jordan 14 Mule, adding oversized leather jackets, tartan tracksuits, vests, and Jordan-branded microshorts. The Mowalola x Jordan Brand collection launches on Mowalola's website on September 19, with a global rel
