Some cities are getting their first Whataburger ever—here’s where the chain is expanding next
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Whataburger, the Texas fast food chain known for its made-to-order burger, is continuing its planned expansion across the U.S. The “hometown burger place that hasn’t compromised” will open 15 new restaurants by the end of June, according to what the brand recently told USA Today . The chain first announced it would be growing in 2020, after being acquired by BDT Capital Partners the previous year.
