Sofie Pavitt on the Common Beauty Trend She Thinks Is a 'Grift'
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
For our video series “Face It,” the founder and "acne whisperer" gets honest about how often we should be washing our faces, the product she steals from her kids and more.
