Sofa.com is empowering consumers to “furnish your home from one delivery”
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
As sofa.com marks 20 years in business, managing director Sunayna Azam [left] and creative director Nicky Emlick [right] discuss the brand’s reset; its move beyond sofas; and why customer-led design is shaping its next phase. When sofa.com launched two decades ago, the idea of persuading customers to buy a sofa online was a bold bet....
