Sofa.com appoints new MD to lead reset and hospitality expansion
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Sunayna Azam [pictured left] has been promoted to managing director of Sofa.com, as the Frasers Group looks to drive the next phase of growth at the digitally-native furniture brand. Azam will oversee a renewed commercial agenda for the 20-year-old brand, focused on strengthening retail performance and expanding Sofa.com’s presence across hospitality, entertainment and design-led partnerships....
