← Back to feed Tech & Digital

Social traffic kinda stinks for news publishers now, in 3 charts

Nieman Lab 14 April 2026 7h ago
Social traffic kinda stinks for news publishers now, in 3 charts
62
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
Relevance Freshness Authority Brand Depth
A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too. Last week, when I was analyzing how links hurt publishers on Twitter, I asked analytics platform Chartbeat for data on how Twitter referral traffic has changed. The decline is...
Read Full Article → Nieman Lab ↗