Social traffic kinda stinks for news publishers now, in 3 charts
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too. Last week, when I was analyzing how links hurt publishers on Twitter, I asked analytics platform Chartbeat for data on how Twitter referral traffic has changed. The decline is...


