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Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM

Adweek 28 April 2026 13h ago
Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM
65
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
Relevance Freshness Authority Brand Depth
A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.
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