Snapchat’s Rachel Levy: ‘Commerce is emotional as well as transactional’
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
9/15
5-Axis Cultural Radar
According to Snapchat and Portas, 51 per cent of Gen Z prefer going in-store for the experience over buying something online, which challenges previous perceptions that Gen Z are online only. A new report from the pair, titled the Memento Generation, surveyed over 2,000 consumers. It suggests that Gen Z invests in “moments worth remembering”...
