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Snap’s Grace Kao on Conversational Marketing and the Future of Brand Engagement

Adweek 15 September 2026 8h ago
Snap’s Grace Kao on Conversational Marketing and the Future of Brand Engagement
66
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
Relevance Freshness Authority Brand Depth
Plus, the role of creativity as AI and other technologies evolve.
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