Snøhetta creates cloud-like Milan installation for USM
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
USM's classic Haller storage system forms the framework for a "breathing" textile membrane that cocoons visitors to this Milan design week installation, developed in collaboration with architecture studio Snøhetta and artist Annabelle Schneider. The Swiss furniture brand partnered with Snøhetta and Schneider to create the multi-sensory Renaissance of the Real installation, which invites visitors t
