Smirnoff Ice’s Stage at Dominator Festival Proved Hardcore Will Never Die
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
Last weekend, Smirnoff Ice returned to Dominator Festival in the Netherlands. Hosting a dedicated stage at the vast hardcore event, the brand focused programming on the evolution of the Dutch dance music scene, which the original premix has been connected to since the ‘00s.Over two days, the Cold Classics stage became a meeting point for like-minded hardcore dance fans. With a curation of DJs who
