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Slazenger unveils first campaign under new Creative Director Alexei Hamblin

The Industry Fashion / 08 July 2026 / 14h ago
Slazenger unveils first campaign under new Creative Director Alexei Hamblin
Culture Index
66
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Relevance Freshness Authority Brand Depth
Frasers Group-owned Slazenger has launched a new summer 2026 video campaign under the guidance of TikToker turned new Slazenger Creative Director, Alexei Hamblin, his first since taking on the role.
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