Skyrim’s official IKEA crossover mod might be the most deftly-assembled Elder Scrolls gag ever, if not an ad blueprint other corps should follow
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
I didn’t think, when I saw the other day that Swedish furniture sellers IKEA had commissioned a group of modders to stick an advert for their wares in Skyrim as an official Bethesda-approved Creation, that I’d now be sitting here noting that I dug said creation’s dungeon designs. Read more


