SKIMS Taps Will Ferrell's Alter Ego as Golf Legend Lonnie "The Hawk" Hawkins for Menswear Campaign
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
4/15
5-Axis Cultural Radar
Summary SKIMS has officially launched its latest menswear campaign featuring acclaimed, fictional golf icon Lonnie “The Hawk” HawkinsThe rollout coincides with Netflix’s upcoming comedy series 'The Hawk,' starring Will Ferrell as the titular PGA Tour hopefulThe campaign introduces new core colorways and features a hero video narrated by Kim Kardashian SKIMS has officially unveiled its newest adver
