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Sixty percent of US consumers say ‘AI’ in brand messaging is a turnoff, survey finds

TechCrunch 16 June 2026 5h ago
Sixty percent of US consumers say ‘AI’ in brand messaging is a turnoff, survey finds
64
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
3/15
Depth
2/15
Relevance Freshness Authority Brand Depth
WordPress VIP’s latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral channel.
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