Sister Group Strikes Partnership With Branded Entertainment Company Common Interest, Makes Minority Investment
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Sister Group, Jane Featherstone and Elisabeth Murdoch‘s ever-growing transatlantic powerhouse, has entered the branded entertainment business by forging a strategic partnership with London-based company Common Interest, in which it has also taken a minority investment. The partnership with Common Interest, the communications and entertainment group founded by Anthony Freedman, brings together what
