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Sir Martin Sorrell: 'Cannes is not about creative; it’s about media'

Campaign 23 July 2026 12h ago
Sir Martin Sorrell: 'Cannes is not about creative; it’s about media'
61
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
Relevance Freshness Authority Brand Depth
S4 Capital founder on the client rebound toward "out-housing", why enterprise ad buying will eventually automate and the future of the agency model.
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