Sir Jony Ive on Designing the Incredible UI of Ferrari's New EV
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
For their first EV, the Luce, Ferrari decided to tap an outside design firm. Guess who they got: The design of the Ferrari Luce was entrusted to LoveFrom, the design collective led by Sir Jony Ive and Marc Newson. Introducing a team from outside the Ferrari Design Studio led by Flavio Manzoni invited a new perspective and cross-fertilisation, enabling a new design language to be introduced. LoveFr
