Singapore’s young workers cling to side hustles to survive the AI age: ‘it’s exhausting’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
4/15
5-Axis Cultural Radar
By day, Adele Lee juggles schedules and administrative work as a personal assistant to a senior director at a financial advisory firm. Three evenings a week, the 32-year-old logs back on, this time to sell second-hand clothes through TikTok livestreams, fielding questions from viewers and packing orders herself after the broadcast ends. The side hustle brings in about S$500 (US$390) a month, suppl
