‘Silence is part of our products’ performance’: Amundsen Sports’ CEO on building an outdoor-clothing brand using natural fabrics
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
4/15
5-Axis Cultural Radar
The Norwegian company’s founder, Jørgen Amundsen, speaks with Monocle about famous ancestors, the beauty of using natural fibres in his products and why his label’s knickerbocker trousers make him proud. The post ‘Silence is part of our products’ performance’: Amundsen Sports’ CEO on building an outdoor-clothing brand using natural fabrics appeared first on Monocle .
