Shun US goods, buy local: Canadians ‘mad with America’ reshape grocery shelves
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
A growing consumer push to buy Canadian and boycott US products is reshaping supermarket shelves in Canada, forcing grocers to improve country-of-origin labelling and secure new sources of supply. In Ontario, the president of independent grocer Vince’s Market, Giancarlo Trimarchi, turned to social media to show customers that most produce on the shelves of his stores is Canadian after receiving a

